Savvy consumers understand that low price doesn’t incorporate best construction practices; they are mutually exclusive. Isn’t this why, when a price seems too good to be true, it usually is !?!
No doubt: low prices are appealing; we’re drawn to, and motivated by, low price. As we should be… if all else is equal. Stephen Leacock nailed it when he said that
“…advertising may be described as the science of arresting human intelligence long enough to get money from it.”
Your challenge as a consumer is to maintain, and utilize, your intelligence as you find yourself drawn towards low price. Simply put, your challenge is to understand the true cost of a low price.
So let’s assume for a moment that you’re comparing 2 very different prices for what seems like the same scope of work. Is the spread in price worthy of the value added that we bring to the project? What is this value added?
We believe our business is predicated upon best practices, applied consistently throughout our company. When we won the 2001 Governor’s Award for Pollution Prevention and Sustainable Business Practices it wasn’t just about green building practices. It was much broader, highlighting the more general category of sustainable business practices. In our view green building is simply a subset of green being. Doing the right thing affects every-thing, not just some things. So we consistently apply the appropriate level of attention to every piece of this complex puzzle called remodeling…
…an insanely complex juggling of best practices applied to existing structures, usually while the homeowner tries to sustain some semblance of normalcy while living at home!
Which part of this intelligence and foresight do you want to leave out by not choosing us to apply this consistent attention to you and your project? Do you believe that someone can achieve anything like this orchestration with a significantly lower price? If a price sounds too good to be true, can it be?
Our client base, amassed since 1955, contains folks who select quality over quantity. Their goal: achieve a certain quality of design and construction, as opposed to achieving a certain quantity of design and construction. Done right the first time… with quality throughout. This does take a higher first cost; no doubt about it. It’s almost like a fourth law of thermodynamics, it seems. Best practices require more time, appropriate thinking, significant experience, the right people, and, continuing this analogy of an orchestra… the right score.
Our price is your access to the right score, as far as we’re concerned. Not a score fat in unnecessary resources, or, from another perspective, helping management build up unnecessary fat on themselves, but a score driven to achieve a symphony that resonates over time so that a higher first price actually achieves perhaps the lowest price over time, as quality and dependability outlast the short term joy of a lower first cost.
You will get what you pay for.
Said perhaps more assertively…
…what you pay for you will get.
Go HERE for a more graphic way to say the same thing.